Introducing the New BR 05 Collection

Bell & Ross unveils its BR05 collection. Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel. The lines of its case combine round and square, the basic geometric shapes that form part of Bell & Ross’ identity. The construction of the BR 05 surpasses the rigor of the square and transcends the perfection of the circle to define its own individual character. Its confident style harnesses the energy of the city, its rhythm, its richness.

The BR 05 belongs to the family of watches with an integrated case: the bracelet fuses with the case to create a unified piece. In the words of Bruno Belamich, Bell & Ross’ co-founder and creative director: “This integration of case and bracelet is not only in line with the brand’s visual identity, it also brings another dimension to the watch: the first link forms part of the case. This type of design harks back to the Seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.”

The rich finishes of the BR 05 draw the eye. Its 40mm case is angular. The satin-finished surfaces are perfectly flat. The polished bevels emphasize and enhance the volumes they contain. These alternating satin-finished and polished surfaces are also found on the remarkably flexible steel bracelet. Particular attention has been paid to the arc of the curve, allowing all the components to be perfectly aligned and ensuring the bracelet can adapt seamlessly to any wrist.

The new collection is also available with a ribbed rubber strap, a truly stylish alternative. The dial of the BR 05, radiating with a subtle sunray finish, offers optimum legibility. It is available in grey, navy blue or black. These different colorways are complemented by another model,
with a skeleton dial and mechanism.

Thanks to its integrated design, robust comfort and meticulous finishes, the BR05 is a loyal ally for any active, urban lifestyle. Full of character, this instrument exudes strength and elegance. It is the latest jewel of masculinity from Bell & Ross: sculptural and captivating. It is ideal for the man about town, eager to face the challenges of modern life and in control of time and his own destiny.